The fixed side of the dealership is a crucial part of not only the day-to-day operations and success of the long-term success of the business. The experience customers have here will determine whether or not they become loyal, long-term customers. The purchase experience represents only 1% of the customer’s ownership experience; the service experience represents the other 99%.
There are several areas that are crucial to the success of fixed operations. A few of the areas we look at are: