THE PSYCHOLOGY OF SELLING
Sales is a business of influencing people to make a decision to buy a product or service. In order to do this, we have to look at the psychology of selling and what influences people to make decisions. We have figured out how to get more people to make decisions, which in turn increases closing ratios, profit, and CSI. We focus on driving that internal pressure inside of people versus focusing on external pressure, as we were all taught early in the business. We focus on all aspects of the sale including phone skills, appointment setting, and road to the sale skills with an in-depth focus on negotiation techniques and objection handling skills.